Joselyn Martinez is an experienced accounting professional and Fractional CFO who helps small businesses achieve financial clarity, strengthen cash flow, and build sustainable, profitable growth. With more than 20 years of experience across private and public accounting, she brings a calm, strategic, and data-driven approach to every client she serves.

Joselyn began her career as an accounting clerk and steadily grew into roles that expanded her expertise in financial reporting, budgeting, cost analysis, and operations. Known for her steady leadership under pressure, she guided the financial transition of a private company into a publicly traded organization—a high-stakes experience that now shapes the support she provides to small business owners.

She earned her Master of Accounting with Summa Cum Laude honors and now shares that expertise as an Adjunct Instructor for her alma mater. Her passion for financial education shines through in her work with entrepreneurs, particularly women-led and service-based businesses who want to feel confident and in control of their finances.

As the founder of her own firm, Joselyn offers bookkeeping, financial reporting, and Fractional CFO services designed to simplify the complex. Her approach blends high-level strategy with straightforward, actionable guidance that meets each business exactly where they are.

Whether you’re cleaning up your books, trying to understand your numbers, or building a long-term plan for growth, Joselyn provides the clarity, structure, and partnership you need to run your business with confidence.